7,171 articles on "marketing"

Creating Effective Opt-in E-Mail Campaigns

ting Effective Opt-in E-Mail Campaigns by: Lee Traupel It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based...

Marketing  marketing mail message content campaign
How to “Really Get Your Customers”

What Really Makes Your Postcard Mailing Successful?The biggest single factor in the success of your postcard mailings is who you send your postcards to. You need a list of people or businesses to send your postcard offer to. This can be a list of ex...

Marketing  marketing list people characteristics response
MARKETING LESSONS FROM THE LAB

MARKETING LESSONS FROM THE LABBy Venkatesh P (Lecturer in Marketing)One of the greatest challenges being a marketer is to predict consumer behavior. Lets look at our own buying patterns. Don’t we find so many factors affecting what we buy? Recollec...

Marketing  marketing reaction chemist reactants brand
The Google Phenomenon Greatest Hits Collection

As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Hence, in this article, ins...

Marketing  marketing google search googleaposs engine
Today's Definition of Marketing. Has it Changed

With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyrami...

Marketing  marketing changed internet
Make Yourself Important. The Rush Limbaugh Marketing Approach

If you tune to the Rush Limbaugh radio show every day, thesewords may be deeply stuck in your mind:"I am the best most-listened-to talk show in America!"It is annoying to many listeners, especially those who are newto his show. There is nothing humbl...

Marketing  marketing show theseself truly
Is Your Customer Service Excellent

"The last person to buy from you is the most likely to buyagain and soon." This quote is an old one and I do not knowthe author but I do know it to be true. After spendingfourteen years of my life owning and running a retail artgallery, I was witness...

Marketing  marketing customer marcus personal after
Make RSS work for your web site

Syndicāte, the Premier Event for Content Syndication TrendsMay 17-18, New York, NY, Marriott MarquisSyndicāte will be the first business-to-business event that will tackle the new and developing technology of RSS syndication for web content...

Marketing  marketing content feed syndication event business
Wise Man Marketing

Wise Man Marketing by: Martin Day It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is ...

Marketing  marketing survey online billboard people
How To Use Ad Tracking Software For Name Branding

How To Use Ad Tracking Software For Name Branding by: Denny Hay You probably already know that ad tracking software is the 'life-blood' of any successful online business. Knowing exactly where your visitors, buyers and subscribers are ...

Marketing  marketing tracking name business urls links