7,171 articles on "marketing"

Guide In The Promotion Process

Guide In The Promotion Process by: Jinky C. Mesias A promotion is a marketing activity aimed at boosting sales. That is why, business promotion should not be taken for granted and should be implemented with correct and effective promotional stra...

Marketing  marketing promotional items logo company customers
SEO (Search Engine Optimization) and PPC (Pay-Per-Click)

SEO is all about working on onsite and offsite factors. While onsite factors include navigation, title, structure, copy, and other coding tags and tweaks, offsite factors are all about linking to the right sites, article and directory submissions, an...

Online Business  online business search engine optimization marketing traffic
Your Marketing Dollars - How To Use Them For The Best Marketing Results

Do you know what the marketing dollars formula 60-25-15 represent? It's one way to spend your marketing dollars. If you use this formula you allocate your marketing dollars as follows: 60% of your marketing dollars go towards retaining current ...

Marketing  marketing customers dollars existing formula spend
Some facts about Banner Impressions Vs. Click-Throughs

"With a slight side trip into CPM, CTR, and CR"Internet jargon can sometimes be very confusing, even for the mostexperienced marketing professional. One such example is thedifference between, what are called Ad impressions and click-throughs.An Ad im...

Marketing  marketing impressions rate
For All Those People Who Struggle With Benefits and Features

For All Those People Who Struggle With Benefits and Features by: Keith Longmire For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" ...

Marketing  marketing benefits features watch pretty list
Independent Distributor

A breakthrough technology allows you, in a manner of seconds, to create visually stunning 20-40 second TV-like commercial messages and broadcast them to as many recipients as you choose. Your commercials are delivered as standard email messages with ...

Marketing  marketing messages commercial center control
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out? by: Alan Saltz Any idea? It’s a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your loca...

Marketing  marketing yellow pages advertisers
Why Split-Run Testing Does Not Work...

Why Split-Run Testing Does Not Work... by: Konstantin Goudkov There is a wealth of information out there about the benefits of split-run testing or how to conduct such tests, and a huge selection of software solutions that help to implement it. ...

Marketing  marketing changes rate conversion
Fishing For Ezine Subscribers

Fishing For Ezine Subscribers by: David Leonhardt The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caugh...

Marketing  marketing traffic visitors ezine sites subscribers targeted
Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait ‘til you see how easy this gets. What would you and your colleagues think of jointly creating a tips booklet...

Marketing  marketing booklet group tips author they