7,171 articles on "marketing"

Winning the Search Engine Wars!

ing the Search Engine Wars! by: Lee Traupel Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that m...

Marketing  marketing search results engine submissions
Are You Driving Your Marketing Like a Stuntman or a Reckless Driver?

Are You Driving Your Marketing Like a Stuntman or a Reckless Driver? by: Dan HamiltonDear Friend, Ideally, you should drive your marketing like a wise stuntman and not a reckless driver. Prior to executing any daring stunt, a stuntman always stu...

Online Business  online business marketing drive stunt learn many
Marketing Miracles - Do they just happen

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well tho...

Marketing  marketing advertising goals reach
$Two-Buck Chuck & Traders Joes Innovative Marketing

Innovative marketing isn't about creating ways to bring a horse to water, but finding ways to make the horse thirsty. Perhaps this was the thinking when Trader Joe's began exclusive distribution of the Charles Shaw brand of wine at an unhea...

Marketing  marketing trader wine fred shaw bronco
Tales of the Touareg and other adventures in branding

You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchs...

Marketing  marketing touareg brand names would
Five Steps to Precision in Publicity

PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.But PR Rainmakers reject such amateurism. I...

Marketing  marketing story audience reporter reporters they
The Dreaded M Word, and Why We Need to Do It

You offer a superior writing/editing service. You've written an awesome book. Your newsletter is arguably one of the best of its kind.But if no one knows about it...if no one knows about you...Let's face it. Marketing your book(s), your pro...

Marketing  marketing freelance business time
Top 10 Ways To Get More Subscribers To Your Ezine

1. PlanBefore you start publishing your ezine, create a plan: Who is your audience? Where can you find them? How will you market to them? The more specific, the better. Depending on the planned frequency of publishing (daily, weekly, monthly), you sh...

Marketing  marketing newsletter ezine subscribe
Drop Cards & How to Use Them

Drop cards are very similar to business cards. They are the samesize and , made of the same material. The major difference isthat while a business card will usually present a good deal ofinformation, a drop card is used for a single purpose... tosoli...

Marketing  marketing drop leave cards card clothing business purpose
Product Sales Beat Ads Sales for Web Revenues

Most entrepreneurs who launch a Web site are seeking product sales revenue or advertising revenue. Even corporate brochure sites frequently sell advertising. As you click through sites while you're online, the proliferation of advertising gives ...

Marketing  marketing advertising online percent product year site