7,171 articles on "marketing"

Boost Profits Market to the Gay Community

Boost Profits: Market to the Gay CommunityResearch shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relati...

Marketing  marketing lesbian community market business will
Creating a Brand that Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...

Marketing  marketing brand business image
TAG, YOU'RE IT !

Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the wordsused to refer to them, they are perhaps the most importantpart of your promotional writing.Do you recognize any of these ? :"Like a rock...""Fly ...

Marketing  marketing service taglines write down
If you can't beat em

In the past week, I was amazed at something that happened. 10 different people within an 8 hour period of each other tried to order an ad for the exact same product (actually business opportunity would be a better description). Now at $107 a pop most...

Marketing  marketing business marketers internet
Is Your Online Business Making Best Use of its Consumer Information

As of this writing, I've spent almost four years online, andin that time I've filled out hundreds of online forms atcountless business and consumer websites. Maybe it was toregister for access to the site, to make a purchase, or justto get ...

Marketing  marketing online birthday some
10 Ways To Make Your Product Look Affordable!

1. Divide the price by how many benefits the producthas. For example: "You're only paying $1 for eachbenefit!"2. Offer a mail in rebate. For example: "Our productcosts $37, but you'll only end up paying $20 withour rebate." Most people won&...

Marketing  marketing prospects example give product price
How To Go Long With Your Web Marketing

If you've ever done any investing, you're probably familiarwith the term "going long". In a nutshell, going long meansinvesting for long-term profits. And it's probably thesafest, if not surest way to make money in a sometimesvolatile ...

Marketing  marketing strategy website
REVISITING THE 'BENEFITS' FACTOR

If you are in the business of making sales (as mostonline marketers are, in one form or another) then youknow that it is a basic tenet that you must appeal toone of people's basic NEEDS if they are going topurchase your product or service.So wha...

Marketing  marketing product basic
Ezine Promotion, The Three Forgotten Tactics

If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies thatyou have overlooked?1 Teamwork:Hook up with a fellow publisher who does not compete directlywith you. I do this to find ou...

Marketing  marketing ezine publishers
7 Reasons Why You Should be Publishing an Ezine

Ezines: They're everywhere you look, and for verygood reasons. They are an excellent online marketingtool. If you have a website and aren't publishing yourown newsletter, I'm going to give you seven very good reasonswhy you should star...

Marketing  marketing publishing ezine newsletter