7,171 articles on "marketing"

If Marketing is an Expense, Then You're Doing It Wrong

What do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPENSEIn accounting, sure, marketing IS an expen...

Marketing  marketing expense investment time
Off Line Marketing for On Line results

So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of ...

Marketing  marketing line business published website
Win-Stay, Lose-Shift A Marketing Strategy

When you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with...

Marketing  marketing button lose
How to earn more with phone manners and the power of belief

This article was orginally written to teach my members how to get ISP clients, but you can use it for almost any business that you are in. How to EARN MORE with PHONE MANNERS AND THE POWER OF BELIEFHow do you sound on the phone, are you1. Clear2. Con...

Marketing  marketing phone believe person
Targeting Your PR Audience

In the world of public relations, there are two ways to go:targeted or non targeted PR campaigns. A targeted publicrelations campaign focuses on a smaller market, a group ofpotential buyers that might be more likely to buy your product orservice. Non...

Marketing  marketing target targeted people companies group market
The 30 Minute Success Plan

Without a concrete plan, it's unrealistic to anticipateachieving your objectives. If you will break planning downto just 30 minutes a week you will see a significantdifference in your business. This 30 minutes of planningevery week can MAKE or B...

Marketing  marketing week planning minutesout online growth
Customers Not Clicks!

I received an email recently from a fellow who wasextremely excited about the hits he was getting at hisweb site. His claim was that he got over 70,000 hitseach month. "That's nearly 1,000,000 hits per year"he proudly said, after being online on...

Marketing  marketing hits product trafficaposs attract
Creating The Perfect Newsletter

IntroductionIn this article I’m going to tell you the secrets to creating agreat newsletter that will have your visitors coming back to yoursite in a shot! I’m going to discuss what type of content youshould publish in your newsletter, how often ...

Marketing  marketing newsletter visitors include
7 Reasons Why You Should be Publishing an Ezine

Ezines: They're everywhere you look, and for verygood reasons. They are an excellent online marketingtool. If you have a website and aren't publishing yourown newsletter, I'm going to give you seven very good reasonswhy you should star...

Marketing  marketing publishing ezine newsletter
SUMMER SLOWDOWNS IN MEDIA NEWSROOMS SHOULD HEAT UP YOUR EFFORTS TO GET FREE INK

If you understand how positive news stories can contribute to positive business performance, then you should know that the summer period offers you a unique media relations opportunity to increase your coverage and "free ink." Here's what you ne...

Marketing  marketing news story summer media stories