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Calls-To-Action: Making Them Fit Makes All the Difference by: Karon Thackston It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the ...
Marketing marketing action order flow copyMarketing The Real You by: C.J. Hayden I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about it's the marketing face, the selling voice, that you often...
Marketing marketing iaposm someoneThe Truth About Joint Ventures by: Jason Mangrum This is a "Shareware" Article (what's that? read on...) This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the enti...
Marketing marketing competition ebookBefore school started last fall, I bought a new, monogrammed backpack from L.L. Bean for my niece, Roni, for her birthday. She picked it out. It looked great. Lots of places to keep things organized. Pockets, zippers, places to clip things. When I ga...
Marketing marketing shopping cart bean orderby Karon Thackston © 2003http://www.marketingwords.comI see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should. There are some definite strategies you need to use when writi...
Marketing marketing release press write peopleIn the past week, I was amazed at something that happened. 10 different people within an 8 hour period of each other tried to order an ad for the exact same product (actually business opportunity would be a better description). Now at $107 a pop most...
Marketing marketing business marketers internetFrom the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...
Marketing marketing itaposs branding message advertisingIf your business is online to profit, then you know how important itis to convert your visitors into paying customers. Despite this, acommon question I get asked by my clients is:"I'm getting tons of hits to my page, but I'm notmaking any s...
Marketing marketing sales guarantee targeted trafficRemember when "multimedia" was the hottest term in thecomputer world? Everyone wanted a system that wasmultimedia-ready some were even called "multimedia"systems, which usually meant that they had decent sound andvideo cards.Today, we are on the ver...
Marketing marketing systems internet media multimediaCompanies often have incentives for reps, but sometimes that isn't enough. To keep your team motivated, you could do a number of things: 1. Hold your own personal incentive for your teamThis could be something as simple as a a gift certificate f...
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