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Getting Noticed! by: Sue and Chuck DeFiore One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller ri...
Marketing marketing business name provide localOnline Promotion Beats Traditional Seven-One (Part 2) by: Judy Cullins Online Marketing Can Produce 7 times your Profit in Just Five Months Now that you see the limitations of traditional book marketing, such as speaking to groups and press rel...
Marketing marketing articles book online ezinesWriting Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career...
Marketing marketing press writing release public relations company likeour Ezine Being Zapped? by: Michael Southon About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^am is shaping up ...
Marketing marketing filters newsletter words avoidHappy Jar by: David Leonhardt a.k.a. The Happy Guy I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches...
Marketing marketing happy little dreaded freeUnfortunately most 'ready-made' business sites don't seem to be very user or customer friendly and are extremely expensive for what is being offered. Most of these programmes have only one way to make you money, you send the traffic an...
Online Business online business marketing cbmall products clickbankHere are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey.1 Set up an Online DiaryUsually an online diary is a f...
Marketing marketing online diary survey autoPublic relations is all about credibility andtrustworthiness. If you don't practice PR, then you arelikely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, cl...
Marketing marketing relations people publicity media mouth wordIn the previous article we discussed the power of targeted offline advertising, and how to use it to lure in customers who typically do not shop online. Now, it is time to extend that tactic and give it a twist.Hunting for NichesNiche marketing is t...
Marketing marketing radio program online siteAt the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.At first, the concept of "newsworthiness" may appear both abstract and ...
Marketing marketing story patterns public news media