7,171 articles on "marketing"

Building Brand Awareness Through Tradeshows

Building Brand Awareness Through Tradeshows by: Susan Freidmann Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination ...

Marketing  marketing brand show company booth
Mama, I Ain't Spending Another Dime!

I remember the days when the Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions. Boy, times have changed. In the early days, advertisers use to enjoy click-thru rat...

Marketing  marketing advertisers results ezine
7 Strategies for Handling Last Minute Meetings

7 Strategies for Handling Last Minute Meetings by: Susan FriedmannHave you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation arose, you were well prepa...

Marketing  marketing meeting minute strategy help
Does Your Message Pass the Test?

Does Your Message Pass the Test? by: Claire CunninghamDevelop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind ...

Marketing  marketing message benefit customer messages
4 Questions to Answer Before Contacting a Book Agent

4 Questions to Answer Before Contacting a Book Agent by: Roger C. ParkerObtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.But, before approaching ...

Marketing  marketing book books promote existing
The Language of Color

The Language of Color by: Beth Brodovsky In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only he...

Marketing  marketing color colors printing from
Email Marketing Strategies That Work

While the main use of email marketing is to drive traffic to your web site, there are other important reasons that email communications should be used as part of your firm's marketing strategy. You should use them, and use them often, to create ...

Computers And Internet  computers internet email marketing emails
Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.Go to sleep and have a software servant take care ...

Marketing  marketing autoresponder address email
One-Two-Three Punch Marketing

Printed material is just as important today as it was before the Internet. With spam getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templatesand the like.Yo...

Marketing  marketing donapost material first
Viral Marketing for Subscribers / ePublications 2004

Viral Marketing for Subscribers / ePublications 2004"by Maria GatesFrom the start of the HomeBased Internet Business world ," How To" start, grow and promote an ePublication Mailing Listhas been the #1 method of passing along Free Information onhow t...

Marketing  marketing epublications promote