7,171 articles on "marketing"

Top Ten Ways for Start-up Entrepreneurs to get Free Publicity

1. Submit a free press release. Go to the site www.prweb.com and sign up today. Write a press release about newsworthy items going on in your business. Use it to announce new additions to your staff, a new book you have written, or an upcoming worksh...

Marketing  marketing coaching local offer contact coach them
The Secret To Writing Great Headlines

Just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerfuland that important!An effective headline will do many things ...

Marketing  marketing headline headlines make
Do Not Call List...Death Knell For Leads Programs

I'd pay close attention to this for awhile. There are implications for leads programs especially. In about 6-10 months or so your company is going to have to subscribe to the FTC "Do Not Call" (DNC) list of people that do not want calls. Even if...

Marketing  marketing leads companies those
Follow Up And Turn Prospects Into Clients

Follow Up And Turn Prospects Into ClientsCopyright (c) 2002 by Angela Booth How long does it take to get a client? First, the client has tobecome aware that we exist, and then that we can solve hisproblems with our products or services. That growth o...

Marketing  marketing mailing send each
Creative Contests, Profitable Promotions

Conducting a contest (and making sure it succeeds!) requiresa lot of hard work, plenty of planning, and a significantshare of your marketing budget.So why am I recommending that you TRY it?Because when done creatively and none too quietly, it can bey...

Marketing  marketing contest chance business same
Before You Quit, Recommit

Instant gratification should never be part of the marketing scenario. That isn't to say that once a marketing campaign has been launched we won't welcome instant results, but more times than not, it takes a bit more grit to push a campaign ...

Marketing  marketing time campaign results business
Does Your Store or Office Need CPR

Does Your Store or Office Need CPR?There's a local restaurant in my neck of the woods that had become very popular for their eclectic cuisine. They received rave reviews from all the local restaurant critics and they became a popular place to di...

Marketing  marketing restaurant name store
WHO ARE YOUR BEST CUSTOMERS

There is a marketing theory that says, "your best prospective customers are a lot like your current customers". In other words, the customers you should have the easiest time selling to are very similar to those who've bought from you in the pas...

Marketing  marketing customers current
Show Them The Money - marketing HR services to other managers.

"HR systems only have a systematic impact on the bottom line when they are embedded in a firms management infrastructure and help it solve real business problems."1Within most corporate environments there is a focus on achieving tangible results. Int...

Marketing  marketing managers services important
Optimizing Marketing Programs through Customer Feedback

As Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY par...

Marketing  marketing data survey will