7,171 articles on "marketing"

WHO ARE YOUR BEST CUSTOMERS

There is a marketing theory that says, "your best prospective customers are a lot like your current customers". In other words, the customers you should have the easiest time selling to are very similar to those who've bought from you in the pas...

Marketing  marketing customers current
Show Them The Money - marketing HR services to other managers.

"HR systems only have a systematic impact on the bottom line when they are embedded in a firms management infrastructure and help it solve real business problems."1Within most corporate environments there is a focus on achieving tangible results. Int...

Marketing  marketing managers services important
Optimizing Marketing Programs through Customer Feedback

As Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY par...

Marketing  marketing data survey will
TAKE A SECOND LOOK AT YOUR FIRST IMPRESSION

While many of us are examining possible businessopportunities, especially on the Internet, we havetraditionally given a wide berth to anything thatlooks like it might be called 'network marketing.'But you may be missing some really valid mo...

Marketing  marketing business opportunities network
Eight Steps to Increase Your Newsletter Advertising Revenue

As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute ...

Marketing  marketing advertising advertiser space email will
PLANNING AND CREATING YOUR E-ZINE'S CONTENT

The Most Important Thing About Your E-Zine Is Its CONTENTIn e-zine publishing CONTENT IS KING. If you provide content of a consistently superior quality, your e-zine will be a success.>>> What forms of content should you use ? News Clips and Stories...

Marketing  marketing zine news content website
Words Sell

They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads. An image should be used to get attenti...

Marketing  marketing words person information
The Myth of Persistence

In most cities across the country, one sure sign of persistence is facing the daily commute. Prime time commuters are superstars at the art of persistence. Most don't have a choice, so they face the daily crush with steeled nerves and tight jawe...

Marketing  marketing prospect prospects need
The Easiest Way to Build Credibility and Increase Long-Term Sales

If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine." I began my "AKB MarCom Tips" e-zine three years ago, when I'd just starte...

Marketing  marketing zine clients expert youaposre just
Realtors - How To Start A Traffic Explosion In Your Spare Time

I know that you are busy. The average realtor works 14 hours a day showing homes, doing paperwork, listing presentations, and advertising. When you are stretched for time - something usually drops and that "something" is usually your website. I know ...

Marketing  marketing time article spare articles