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A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks also took a toll. And because the travel industry was ultra-compe...
Marketing marketing business famous whenIn online commerce, credibility is as important to a brand as it is offline. But unlike its offline big brother, the Internet is an entirely different environment made up of bits and bytes, as opposed to physical substances. It imposes a set of const...
Marketing marketing brand design image color onlineThey make a bigger impact than email, are more cost-effective to send than letters, and get instantly read byrecipients because they stand out from a plain bundle ofenvelopes.This is the wonder that we call POSTCARDS, and manymarketers haven't y...
Marketing marketing postcard postcardsArticle Use GuidelinesUse in opt-in publications, or on Web sites, but please includethe resource box. Please send me a copy, if possible. Many thanks.Summary: Your marketing supports your business. Stop marketing,and your business bleeds to death. i...
Marketing marketing business image writing brainHow often do you keep in touch with your past customers to announce a new product or service? Have you developed a relationship with your customers since their initial purchase? Do you consistently reward customers for their repeat business? Frequenc...
Marketing marketing frequency customers strategyNetwork marketing is POWERFUL, or at least it can be.Word of mouth is as old as the human race and with the sheernumbers of people online, the Internet has taken that power to newheights.Unfortunately, however, the Internet has hit some all time lows...
Marketing marketing network people believeThe Most Important Thing About Your E-Zine Is Its CONTENTIn e-zine publishing CONTENT IS KING. If you provide content of a consistently superior quality, your e-zine will be a success.>>> What forms of content should you use ? News Clips and Stories...
Marketing marketing zine news content websiteInternet Marketing Determines Web Success Internet marketing is essential to the success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and ser...
Online Business online business internet marketer marketing theyThis time it was Tom Hanks' turn.Bravo hosts a show called "Inside the Actor's Studio," whicheach week features an interview with a well known actor. No,you won't see the latest dirt hovering around their sexuallife, or hear about thei...
Marketing marketing listening person listenIf you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine." I began my "AKB MarCom Tips" e-zine three years ago, when I'd just starte...
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