7,171 articles on "marketing"

E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales

E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales by: Paul Nastu Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsle...

Marketing  marketing newsletter sales results will
Are Popups Ethical

The most important fact to understand about the internet is it is one huge communication device. Plain and simply, that is all that the internet is and it is all that it does - communicate.Thus, an effective website communicates to it's audience...

Marketing  marketing communication audience people would
The Key to Eliminating Objections and Increasing Sales

The Key to Eliminating Objections and Increasing Sales by: Charlie Cook You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect ...

Marketing  marketing prospects services
Responsible Advertising

RESPONSIBLE ADVERTISINGDoes that sound boring? If so, stick with me—it gets better!Some years ago Bruce Barton shared this story: "One day when I was young in advertising, I slipped a piece of paper into my typewriter and wrote an advertisement for...

Marketing  marketing power time benefits advertising
Harness The Marketing Power of Postcards

Do you dream of dramatically increasing the number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions?I want to share a little secret with you about how you can use a regular old postcard to build tra...

Marketing  marketing postcard postcards book them
Writing a Book’s Marketing Plan for Maximum Profit

Writing a Book’s Marketing Plan for Maximum Profit by: Roger C. ParkerMuch has been written about book proposals. But less has been written about book marketing plans. This is wrong!What happens after your book is published has a great deal to...

Marketing  marketing book contract books
Are You Ignoring These Marketing Principles?

Are You Ignoring These Marketing Principles? by: Charlie Cook In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they...

Marketing  marketing clients prospects services
Viral Marketing with a Powerful Twist

Viral Marketing with a Powerful Twist by: Floyd Tapia What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month... Okay, I'll stop teasi...

Marketing  marketing contest twist
Long Sales Letters vs. Short Sales Letters

Long Sales Letters vs. Short Sales Letters by: Matthew Cobb Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing,...

Marketing  marketing sales letter long
Are You Using a Chess or Checkers Small Business Marketing Strategy

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to mo...

Marketing  marketing chess business message