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Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, tha...
Marketing marketing message benefit customereA tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their com...
Marketing marketing lines line findThe “Lucky 500” is Not a Stock Car Race!(A Lesson I Learned About The Importance of Gaol-Setting)Robert Brents, "The 80/20 Guy"I have been a seminar and workshop leader for over fourteenyears, mixing in stints as a consultant and project leaderin...
Marketing marketing years goals business aboutFor those of us who operate Internet home businesses, 'cyberspace' is so convenient that it's easy to forget that people still exist out there in the 'real world'. Part 3 of our 'checklist' series on promoting your ...
Marketing marketing business mail cards informationPrice your eBook to Sell Well Judy Cullins c. 2003 All Rights Reserved.Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook? A. The big answer is "it depends." Here's seven tips to help: 1. Determine you...
Marketing marketing price book books audienceThe Importance of Writing Good Web Site Sales CopyJudy Cullins c. 2003 All Rights Reserved.Many small businesses fail because their owners don't payenough attention to sales copy. Especially Online.The biggest mistake? Sales copy that doesn&apos...
Marketing marketing sales pageEvery customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three.1. FAST RESULTSProspective customers may take...
Marketing marketing questions customer fromEstimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call! Finding new business a climate like that is expensive, and often unrewarding. As Barry Stamos points out in “'Best' Cust...
Marketing marketing client clients business service customersHow To Boost Your Web Traffic and PR For Free by: George Hubka Scouring the web you are sure to find thousands of web sites and products that claim to be able to make you web site into a miracle success. Build it once, walk away, and reap the be...
Marketing marketing links engines search sites buildYou can let people know who you are by writing and seubmitting your own press releases. Years ago it was impossible to do this, so we truly have an advantage with the Internet. There were guidelines on how to let a publication know that you had some...
Marketing marketing press release make