7,171 articles on "marketing"

Using Internet Direct Mail To Increase Your Company’s Profits

Using Internet Direct Mail To Increase Your Company’s Profits by: Julia Hyde “I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that h...

Online Business  online business mail offer email people marketing
The 4-Step Formula for Writing Sales Letters That Get Results

The 4-Step Formula for Writing Sales Letters That Get ResultsThere is a simple 4-step formula that will help you create clear, more powerful sales letters that get results. Most sales letters forget to involve the reader and drone on and on about how...

Marketing  marketing reader problem
Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's no secret... it's your business cards.By the time you have read this article, you'll know several ways in which you can increase your profits by making bett...

Marketing  marketing business cards card will
Secrets of Building Marketing Momentum

Some people seem to steadily increase their income whileothers just make enough to pay the bills. What's thedifference between the people who make millions and thepeople who struggle all their lives to get ahead?If you want to attract more clien...

Marketing  marketing goals term business
To get free publicity, Sell The Story Not the Store

Imagine yourself sitting down in a meeting room tolisten to a presentation by a speaker.The speaker begins by saying. "Statistics show" andthen proceeds to prattle off a list of figures aimed atmaking a point. Before long, though, you’ll probably b...

Marketing  marketing people media
Overcome These 3 Buying Obstacles And Increase Your Sales

OVERCOME THESE 3 BUYING OBSTACLES AND INCREASE YOUR SALES Copyright 2002 Bob LeducDo you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are a...

Marketing  marketing customers offer sales these
Success Stories - 12 Doers Share Their Secrets. Interview #12 Andy Frain

The final interview in this series is with an Englishmarketer by the name of Andy Frain. Andy is a 40-yearold ex-teacher who lives in Shropshire, deep in theheart of rural England.Although he doesn't seek out the company of his exteaching collea...

Marketing  marketing zine sites sales
Avoid Business Marketing Mistakes and Identify Profitable Opportunities

Without referring to statistics (assuming that such statistics exist) it's safe to say that most marketing campaigns, advertising promotions, and small business marketing ideas produce disappointing results and a smaller-than-expected ROI. The r...

Marketing  marketing advertising service sales
List Servers

There are basically two ways you can send out bulk email. Beforewe get into how you can, let's clarify a few points.There are basically two types of bulk email sent out.The first, which is unsolicited bulk mail, is commonly referredto as "spam"....

Marketing  marketing list email which
Public Relations Your Key to Business Growth in the New Year – or Any Time of Year

The New Year is here and we all are making our resolutions. What about yours? What’s your business resolution for the upcoming year? Taking stock of where a company is and where it's headed is always good to do a couple of times a year. Busine...

Marketing  marketing public relations business itaposs