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Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate.Here’s an example of what I mean.Your cost per lead is the money you mu...
Marketing marketing cost lead freebie response increases rateAccording to the dictionary, a blog is:"A frequent, chronological publication of personal thoughts and web links."In simple terms, a blog is a web site, where you write content on an ongoing basis. As you add content to your blog, new posts are auto...
Marketing marketing blog blogs personal posts alsoIt's pretty obvious that "collectibles" are a hot trend thesedays. From plush stuffed animals to Christmas ornaments, there isa bevy of product lines whose customers have mysteriouslytransformed into rampaging, fanatical collectors willing to do...
Marketing marketing products product collectible collectorsStop Paying Full Price for PostageCopyright 2003, The Write ExposureIf you’re mailing out your monthly newsletter, you’d likely like to save money on your postage costs. You may think there’s no way around the first class price tag. However, we...
Marketing marketing office newsletter post readers email insertImproving Customer Relationships: Beyond the Buzz by: Hank Brigman Customers are always a hot topic. But lately the discussions on customer relationships, including retention, satisfaction, and loyalty, have intensified. What is the basis for th...
Marketing marketing customer touchpoint touchpoints improve relationships organization customersOne of the first lessons I ever learned about advertising wasthat you have to get your point across quickly, before youraudience loses interest. There's a big problem with this, though:many sales messages are too complex to get across in just a ...
Marketing marketing product comparison audience usingCleaning Up Your Copy by: Neroli LaceyWhen you are beginning to write, you gather as much data as you can. You continually add allied thoughts.. You use your right brain, the creative side. So when you have an idea and your mind says, “not rel...
Marketing marketing writing read words shorterHow To Ethically Sell To Your Prospect, Even If They Say No. by: Charles Kangethe What you are about to read... is a closing technique I learnt many years ago whilst working as a sales rep. Too many marketers let go on the first no. If you rea...
Marketing marketing prospect product objections offerhing the Myth of the Press Release by: Bill Stoller A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He g...
Marketing marketing release press itaposs publicity story justWhat is a web site?A web site is a associated collection of web pages on the world wide web, consisting of files that are organised into a hierarchy. Each file/document can consist of a combination of graphics, text, audio video and other dynamic or ...
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