310 articles on "perc"

PR: What's the Point?

PR: What's the Point? by: Robert A. KellyHere’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opini...

Business And Finance  business finance perception message relations
Preventing child abductions

Child molesters and abductors usually look like everyday people. They can be anybody, the teacher, next door neighbor, mailman and they come in all ages, old and young. Tell your kids not to talk to adults they do not know. Anytime they are approache...

Family  family percent children child
Don't Use PR...

Don't Use PR... by: Robert A. Kelly …lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives. A sad scenario t...

Business And Finance  business finance message audience perception perceptions
PR Your 500 Pound Gorilla

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1060 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception relations public
Power Your Profits Using Price And Perception

People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your askingPRICE should represent the VALUE customers place on your...

Marketing  marketing price value customer product perception customers
What's Important About PR?

What's Important About PR? by: Robert A. Kelly Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances an...

Business And Finance  business finance perception relations behaviors
PR Am I Getting a Good Deal

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1090 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception relations those
Real Estate: Financial Considerations $$$

Real Estate: Financial Considerations $$$ by: Dan Auito Raw land as opposed to improved property is much more difficult to finance through traditional lenders. The main reasons are that it generates very little income, development costs can be e...

Home Improvement  home improvement land property percent
Small Business Q & A The Business Autopsy A Fact Of Life

Last week we discussed the importance of performing an autopsyon a dead business. No, I haven't been watching too many ofthose wonderfully graphic, TV forensic investigation shows. Thereason I recommend you do a business autopsy is to uncover th...

Business And Finance  business finance percent businesses were
Do You Have an Exclusive Market Segment?

Do You Have an Exclusive Market Segment? by: Robert A. Kelly You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most. In your ...

Business And Finance  business finance perception behaviors audience