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PR's Only True Measure by: Robert A. Kelly Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand,...
Business And Finance business finance perception audience behaviors public mustA Great Way to Do PR by: Robert A. Kelly As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of ta...
Business And Finance business finance perception relations public audience theyThe Worst PR Mistakes by: Robert A. KellyFor a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to placing product and service plugs...
Business And Finance business finance public relations people perceptionManagers: Are You PR-Fit? by: Robert A. Kelly Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job? Or, have you pretty much ignored the reality th...
Business And Finance business finance public relations audience target perception messagePlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 865 including guidelines and resource box. Robert A. Kelly © 2003...
Business And Finance business finance relations public audience behaviorsIs it broken? It will be if (1) you buy public relations services, then rely on tactics alone, and (2) fail to insist on a visible modification in target audience behaviors as a conclusive measure of PR success.Ask a CEO. Many will tell you “I want...
Business And Finance business finance public relations tactics audience behaviors behaviorUsing Free Publicity to Build Your Web Site Links and Traffic by: Matt Hockin So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Sear...
Marketing marketing publicity press articles releases media siteManagers: Should Your PR Budget Stress Tactics or Strategy? by: Robert A. Kelly If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer. Such...
Business And Finance business finance perception audience public relations behaviorsFamous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increasing your exposure isn’t as difficult to at...
Marketing marketing press ideas release publicationsPlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1115 including guidelines and resource box. Robert A. Kelly © 200...
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