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Get PR Off the Bench by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 895 including guidelines...
Business And Finance business finance behaviors important audience target publicGo MultinationalByWilliam CateIf you are marketing your quality product or service in any country, you should be selling it in every country. Going Multinational is more than increasing your access to customers. It's a formula for increased prof...
Business And Finance business finance company public privateYes? Good! Still, if you’re not getting the behavior changes you paid for, you’re wasting your money.Here’s why I say that. People act on their perception of thefacts, and those perceptions lead to certain behaviors. Butsomething can be done ab...
Business And Finance business finance public relations community behaviors behaviorRaising MoneyIt isn't cheap. It isn't easy. The winners in the rush for risk capital are the CFOs (Chief Financial Officers) who understand how to play the money game.Private companies seek risk capital from American Venture Capital Firms (...
Business And Finance business finance company capital risk public cost odds aboutPublic Relations' 8 Fix Factors by: Robert A. KellyI say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effor...
Business And Finance business finance perception audience factor public message relationsWhat Is "Best Practice" Public Relations? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count i...
Business And Finance business finance audience tactics relations public thoseHealthcare product providers benefit massively from hiring healthcare PR agencies. There are many reasons that healthcare public relations experts can be beneficial to any company that relates to the industry, and not all of them can be listed here. ...
Health health healthcare firm medical public agenciesManagers, Which PR Is Right For You? by: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change ...
Business And Finance business finance perception public relations audience peopleThe Cost of Going Public in the United States by: William CateThe following data is taken from "Going Public" by James B. Arkebauer (1994) and the IPO cost website at: http://www.intranet.ca/~tgil/p2.htmlYou should keep in mind that costs vary b...
Business And Finance business finance costs company cost public overWhy All Managers Are Alike by: Robert A. Kelly Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives. But even in their own best interests, too few involve t...
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