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The key to selling reprints to parenting publications is the creation of dynamite ideas followed through with professional writing. Here, I’m focusing only on finding those lucrative topics.Most topics in regional parenting publications are straigh...
Writing writing parenting topic insurance publications articleManagers: Why PR is SO Key by: Robert A. KellyWhen outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to...
Business And Finance business finance perception audience behaviors publicThe philosophy behind the public domain is simple and very powerful. To elaborate we must first look at the traditional way in which Art and Intellectual property is governed. It is controlled by one thing, and that is money. People believe that to p...
Business And Finance business finance work rights public domain copyright authorManagers, Have You Been Shortchanged? by: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especiall...
Business And Finance business finance perception public target relations willNot Getting the PR Results You Want? by: Robert A. Kelly The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint for dealing with those i...
Business And Finance business finance perception audience relations public behaviorsHow About MANAGING Your Own PR? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 995 including...
Business And Finance business finance public perception relations audience targetA PR Question For Chinese Managers by: Robert A. Kelly As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have been by European, North American and ...
Business And Finance business finance public relations perceptionic Sector Economies in Transition by: Sam Vaknin, Ph.D. In the previous article, we described the various methods developed in the West to cope with the ever-burgeoning public sector. Yet, economies in transition everywhere in the world have le...
Business And Finance business finance public taxes sector incomeAt the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.At first, the concept of "newsworthiness" may appear both abstract and ...
Marketing marketing story patterns public news mediaThe media and public love certain kinds of personalities.Although few of us really have those personalities, all of uscan cultivate the public image that we have one of them.This can make you a favorite of the public and a darling ofthe media. I don&...
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