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One of the people I worked with inadvertising, had an expression "Can't GetRight". What the heck does it mean? Well,when he could not seem to get ad copy....right, he would walk in and say, this ad"Can't Get Right".This was his way of telli...
Marketing marketing word results single timeThe Anatomy of Hype by: Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my...
Marketing marketing hype toneWith so many businesses on the web and so many different ways ofpromoting your site it is easy to spend far too much onadvertising and get far too little in return. Here are sometried and true ways of promoting your business that are simpleand relati...
Marketing marketing banner manyWhy USPs Don't Work by: Debbie JenkinsThe USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice. It is true that most businesses scrape by...
Marketing marketing unique usps willTo Lead or Not to Lead? by: Damon SmithWorking with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of ...
Marketing marketing leads people theyWhere Can I Get Clients From? by: Sue and Chuck DeFiore The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we&ap...
Marketing marketing market target clientsourcing your Web Marketing by: Philippa Gamse The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather t...
Marketing marketing consultant sitePersonalizing your headlines to your target audience cansignificantly improve your sales response. You can do this bymentioning a person by name, their city, their career field,their job title, or group right in the headline. You will findthis has be...
Writing writing headline group target thoseMake Your Website SellBy Chris MoleThousands of new websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their ...
Writing writing customer selling wantThe power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your mar...
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