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In a previous issue of the 280 Insider (June 2004) we discussed how to use themes as a technique for writing MRDs (Market Requirements Documents) and keeping your team and product releases focused. Another powerful and useful approach is called the G...
Marketing marketing feature release gold technique customers productOne of the most common traps that marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to...
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Online Business online business network marketing forum people helpChild abuse is another grim reality of life. Let's not run away but face it sensibly. According to WHO, more than 50% of children in India are abused, the rate being the highest in the world. And in majority of the cases, the abuser is a perso...
Parenting parenting child donapost talkWhen the kids are at home throughout the summer, you may be wondering how you can keep them entertained. The great thing about summer time is that the weather is nice and it gives kids the opportunity to play outdoors. One way that you can keep them ...
Parenting parenting kids toys someChapter Eleven: Inspire With Your Storytelling While finding time to write came be like having unplanned sex, the act of writing is more like making love. You cannot fake it. You must feel it. When I was writing the chapter from the book A Guide to ...
Writing writing story chapter book lifeFrom Bank Clerk to Entreprenuer by: Carolyn James What seems like a century ago, I left school and joined a well-known High Street Bank. In those days working as a bank clerk was a well-established route for many school leavers and perceived to ...
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