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Developing a Formal Brand Messaging Document by: Richard Cunningham Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different...
Marketing marketing brand messaging miller says companyNewsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.1. The snooze-letter a newsletter so boring it puts readers to sleep.Cure: Find out what your readers...
Marketing marketing newsletter newsletters poor hireThe telephone is the lifeline for many small businesses and that includes telemarketing. Yet with the advent of the National No Call Registry and fines up to $11,000 many small businesses are faced with the dilemna to telemarket or not. Telemarketing...
Marketing marketing small national businesses telemarketingCreate a WebsiteRetail Style! Do you have trouble making your website flow smoothly? Is it seamless for your visitors to move them to customers? If you are like me, you are always looking for ways to make your site flow more smoothly. Last week, I re...
Marketing marketing customer retail process wants store personFor some reason, a lot of beginning net entrepreneurs think thatjust because their business is Internet-based that all theiradvertising must be as well. However, with the recent explosionof dot-com commercials (just look at the Superbowl!), it hasbec...
Marketing marketing commercials cost stationsA reverse affirmation is a positive statement thatyou tell your readers to tell themselves. You wouldwrite it in present tense like they've already solvedtheir problem or completed their goal.For example:Now, tell yourself "I am a wealthy busine...
Marketing marketingself reverse affirmation prospects catchingAre you aware that your body language reveals your deepest feelings and hidden thoughts to total strangers? It might surprise you to know research indicates that over 65% of our communication is done nonverbally. In fact, studies show that nonverbal ...
Marketing marketing indicates language gesturesLet's say you already know what the visitor actually wants from you since you're successful in driving targeted traffic, Right? You've tried hard to get everything there is to turn her down as your customer. That includes... your websi...
Marketing marketing product youaposre bullet mind prospectapossWith lots of promotional and marketing tools that continue to come out one after the other, brochures are still one of the best means to advertise a company’s products or services. By definition, brochures are single-sheet informational materials t...
Marketing marketing brochures printing lots quotesThe Efficacy of Full Color Printing by: Maricon Williams It is believed that there are only two ways to ensure customer satisfaction. The first is quality in the output and second is the affordability of the service or product. Full color printi...
Marketing marketing printing color full materials