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Here is your C.I.T.T. (pronounced "kit")[Color • Illustrate• Type • Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don’t believe me? Look at Dove™ soap. You’ll find the shampoo bottle...
Marketing marketing logo color illustrator think whiteThere are only two times to write a press release.The first is when your story is so big that your only real problem is finding a room large enough to hold all the reporters who want to attend your press conference.The other is when your news is so s...
Marketing marketing second press restaurant story news announcesby Karon Thackston © 2002http://www.ktamarketing.comAlmost everyone on the ‘Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson’s Streetworks http://www.watsons-streetworks.com) has f...
Marketing marketing karon article magazineFor some reason, a lot of beginning net entrepreneurs think thatjust because their business is Internet-based that all theiradvertising must be as well. However, with the recent explosionof dot-com commercials (just look at the Superbowl!), it hasbec...
Marketing marketing commercials cost stationsPssst! Want to make money while promoting yourbusiness? Deliver workshops or training events in yourarea of expertise, and you'll accomplish both. You'llalso establish yourself as an expert in your field.If you are afraid of public speaking...
Marketing marketing participants workshop youaposll"It's a complicated offering and we really can't get through it (sales presentation) in less than an hour."That's what I was recently told by a start-up technology company I was asked by a friend to meet with. My friend, the majority i...
Marketing marketing presentation benefits slide slides salesThey're many people who don't believe in psychicphenomena and many people who do. Who is right?I feel that they're both right.There are many reasons why people believe in theparanormal. They may have talked to a psychicthat predicted t...
Marketing marketing psychic believe futureWhen the tide comes in, all the boats in the harbor go up! The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their self-...
Marketing marketing program sales incentive production forceCross Promoting Techniques That Work by: Dan Ames Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will pr...
Marketing marketing cross promotions space promoteSo you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertisin...
Marketing marketing advertising customers needs customer medium only