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Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 by: Karon Thackston In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagno...
Marketing marketing dating software aewebworks customersDeveloping a Formal Brand Messaging Document by: Richard Cunningham Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different...
Marketing marketing brand messaging miller says companyAre You Marketing With A Deaf Ear? by: Charlie Cook Can you imagine having a phone conversation where you couldn't hear what the person at the other end was saying? You would have difficulty getting much done and you certainly couldn't...
Marketing marketing clients prospects questions wantPower at your Fingertips by: Nicholas Dixon It is just amazing. Power right at your fingertips. It feels good to have access to such a powerful thing. In one click you can make thousands feel the power you possess in hand. What am I talking abo...
Marketing marketing power nicholas successWhat Our CAT Taught Me About Marketing! by: Cathy Bryant Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent ...
Marketing marketing learn results toby methods really worksLet's have a little fun with this article. I'll take a look at some headlines that I saw this last week while waiting in line at the local grocery store. Then we'll see if we can turn them into formula templates that can be used for In...
Marketing marketing letaposs formula mustNo doubt about it, first impressions are important – whether you’re meeting a prospective mate’s family or introducing a product. What you say, how you say it, and when you say it are all critical. After all, your product’s only new once!Of c...
Marketing marketing product introduction communications message importantSince I'm a writer and a coach, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also the field of coaching.Always do your marketing in areas that you love! It works best.Writing ...
Marketing marketing topic love write book theory articleIt's no secret. The more you know about the psychology of selling, the more sales you will make. If you do business on the internet, it is extremely important that you know how to effectively communicate to your audience using the written word. ...
Marketing marketing people different buttons eachI promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics o...
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