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Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners s...
Marketing marketing price prices pricing product valueIntroductionFairfax Cone (one of the founders of Foote, Cone & Belding), in his book "With All Its Faults", said that when most people sit down to write an ad "they forget that advertising is something one does only when he can’t go see his prospec...
Marketing marketing direct prospects salesmanThree organizational types emerged alongside the constant succession of urban regimes in Cleveland (Elkin, 1987; Stone, 1989). These organizational types, identified earlier as metaphors, became increasingly successful in handling the central issues ...
Marketing marketing organizations regime politicalCross Promoting Techniques That Work by: Dan Ames Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will pr...
Marketing marketing cross promotions space promoteAdvertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potentia...
Marketing marketing advertising radio national persuade business media printThe modern technology has introduced a lot of communication equipment. To note some of them, there are the faxes, telephones, mobile phones, PDAs, and the emails. However, no matter if these are the modes which stand to be the most commonly used ones...
Marketing marketing direct mail recipient becauseGreeting card printing is not the standard way to promote anything, but it is possible to print greeting cards for that purpose. It is quite an unorthodox way, but many businesspeople have succeeded quite well in utilizing greeting card printing in t...
Marketing marketing greeting cards card quite printing usingWinning the Traffic Exchange Game by: Shannon Herod Winning the traffic exchange game can be done. I was just starting out online and had no money so I was looking for a free way to drive traffic to my site. That is when I first found traffic ex...
Marketing marketing people traffic capture willBrand Yourself with a Better Bio by: Kristie Tamsevicius A bio is a key part of your marketing toolbox. And a well written one is worth it’s weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a ...
Marketing marketing people spoken interesting findWriting articles is one of the best ways to get free targeted traffic to your website and isn’t as hard as you may think!You don't need to be an expert on the topic you are writing about. Just pick an area that is related to the theme of your...
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