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When faced with customers who are either ignoring or abandoning their products, CEOs often choose to alter their products to fit demand. This is usually a path to disaster.Altering a product is expensive and time-consuming, eating away at precious re...
Marketing marketing bernays public newsEver since Jim Edwards and I completed our now famous e-book, "How to Write and Publish Your Own E-Book... in as little as 7 Days," people have been cranking out their own e-books at, well, a weekly rate. Lately I've been getting a reoccurring q...
Marketing marketing book amazon people write themSurprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativ...
Marketing marketing iaposm metaphor feeling themSo many new marketers come online, and so few succeed.Maybe part of it has to do with some of the mantras wehave repeated over and over.One of those mantras is back end sales.I don't think the high failure rate of new onlinebusinesses is due to ...
Marketing marketing making sales sale focusing buildMarket researchers have had a field day identifying the colors and thelikely effect they have upon us. However, the effects of color differ amongdifferent cultures, so the attitudes and preferences of your target audienceshould be a consideration whe...
Marketing marketing color blue respond pink associated death chineseMost small business people on the Internet are on a budget and that forces you to be "creative".Testing is important and a constant ongoing partof any marketing plan. You need to test various approaches and be able to access the results.The simplest ...
Marketing marketing auto project different responders listby Raymond Johnston Jr. I was looking around at some websites to see what things I liked and disliked about them. There is no doubt that there are things that attract people and there are things that totally turn people off. I have made a list of 13 ...
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Marketing marketing ezine articles newsletter subscribers productOnline newsletters/ezines number in the hundreds of thousands, andthe total is ever increasing.How can, and will, you compete?If you want your offering to stand out, plug it into the 5 "P's" formula...Purpose - Are you giving your target market ...
Marketing marketing subscribers deliveryTo be effective in sales you must learn to develop trust and rapport quickly with your prospect. People want to do business with people that they feel understand their needs and treat them as an individual. Being able to identify your prospect’s pr...
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