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There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim fu...
Marketing marketing image corporate company public suchSurprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativ...
Marketing marketing iaposm metaphor feeling themWhether you are in business or in the PR profession, you have been taught that the way to disseminate publishable information is by using the press (or news) release. Companies with good intentions do it, and public relations firms do it. The practic...
Marketing marketing writers writer editor story specific publicationsPick up the stack of mail that you receive in the mail today.How much of it do you consider “junk” mail? Do you stand overthe wastebasket and take the “he loves me, he loves me not”approach to it tossing about every third piece in the trashwi...
Marketing marketing mail trash junkOnline, you have to sell your product immediately. You can'tcount on your visitors coming back to your website when theyhave more money or more time. If you have a sales letter foryour product they will read it once and only if you'relucky....
Marketing marketing expiration offer dates dateArticle May Be Freely Reproduced In Your Online Newsletter Or Website.Include All Links And Resource Box.Write A Better Newsletterby BB Lee (C)2004email questions to:onlinebiz2@hotpop.com(518 Words)You've decided to write your very own Newslette...
Marketing marketing newsletter readers articles writers publishingGood thing you don't have to be rich to make it work foryou. Pay-per-click search engines are one of the best waysto get targeted traffic to your site - and for just a fewpennies, too. I'm usually pretty cheap when it comes topaying for adv...
Marketing marketing search clicks youaposre onlySome people are making big money with affiliate programs-some are not. With a little research I have discovered that the people that are not cashing many checks are making the same five mistakes. Why not take a short quiz to see how you rate? Do you ...
Marketing marketing affiliate programs false10 Things To Know BEFORE Hiring A Freelance Programmer by: Robert Plank To avoid the same mistakes I see marketers making over and over again, there are a few things you need to know before you hire that eLance, Scriptlance, or RentACoder softwa...
Marketing marketing programmer code software script17 Mistakes Professionals Make with Their Blogs by: Denise Wakeman & Patsi Krakoff, Psy. D. Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you’re just not seeing how it is going...
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