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Unless you've been under a rock for the last year, you'veheard the term "blog" once or twice. To most people, a "blog" simply represents a glorifiedonline "diary" where geeks, computer nerds, and lonelyteenagers record their thoughts in cyb...
Marketing marketing blog blogs online websiteWe're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase product...
Marketing marketing attention heineken catalogYour USP is Useless. by: Collette Gillian One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise co...
Marketing marketing relevant selling effective prospectPay-per-click keyword advertising has become immensely popular asit enable advertisers to have better control over their budget.Pioneer Goto.com now serve over 2 billion search queries monthlyand their premium listings appear on major search engines ...
Marketing marketing engines monitored bids keywordGreat Telephone Skills by: Colin Ong TSHaving good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-...
Marketing marketing phone party conversationThe “Me” BrandWe were taught all through the 80s and 90s to say, “We” and “Us” before “I”. It was all about giving credit to your peers before yourself. But how were we supposed to stand out above and beyond the rest? You didn’t, an...
Marketing marketing positioning brand brandingYou’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchs...
Marketing marketing touareg brand names wouldA few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. Thequestion she posted to the group was important, but also a ...
Marketing marketing reporter release story mail willPermission is granted to reprint this article if the bio line stays intact.Email is a unique opportunity when you’re marketing. It’s like being a business owner and having the customer standing right in front of you, a captive audience. Treat thi...
Marketing marketing relationship itaposs coachingAll of us are subscribed to ezines that we enjoy and look forward to reading. But how many of us show our appreciation for these ezines. Listed below are 5 ways you can show your appreciation and thanks to the people who publish great ezines.1. Feedb...
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