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How to Brief a Marketing Agency by: Chris Smith A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Custom...
Marketing marketing brief agency work wantUnderstand Brand by: Beth Brodovsky Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with a...
Marketing marketing brand impression recallSound Like Your Situation? by: Robert A. Kelly What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors...
Marketing marketing public relations audience target perceptions theyNetworking on the Internet is the same as networking inperson, or is it? Let’s take a conversational tour togetheron this topic.At an in-person networking event you wouldn't just attendnot to network. Or would you? Normally everyone is therefo...
Marketing marketing networking person emailDo you think that traffic is the only thing you should focus on to make more profits? Well, you're wrong. There is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers.Are you serious...
Marketing marketing profit traffic visitors testingBaseball great Reggie Jackson, who often got morepublicity than he wanted, once said, "The media arelike birds on a wire. When one flies, they all fly."Everyone in the media monitors everyone else, becauseNO ONE wants to miss anything or leave the im...
Marketing marketing spaghetti radio youaposll timeI have to admit, one of the things that attracted me to Internetmarketing is that it's all done through WRITTEN communication.Writing to people is a good thing. It gives you time to respond so youcan carefully craft your words and say things the...
Marketing marketing phone calling calls iaposve reason onlyAll of us are subscribed to ezines that we enjoy and look forward to reading. But how many of us show our appreciation for these ezines. Listed below are 5 ways you can show your appreciation and thanks to the people who publish great ezines.1. Feedb...
Marketing marketing ezine advertising publisher ezines websiteHave you been worried about the dot-com crash and the future of your website?Internet commerce is supposed to reach 5 trillion dollars by the year 2005 with over 1 billion global users, 15% of the world's population! This is a 70% compounded ann...
Marketing marketing business luck opportunities strategicPamela Geiss is the publisher of LotsaPerks Newsletter which offers tips and articles on the best ways to advertise online. Pamela publishes twice a week with an occasional Sunday tutorial that teaches her subscribers something they have asked to le...
Marketing marketing ezine subscribers been