6,217 articles related to "marketing"

The Magic Number

Having published a Newsletter for over 6 years we've learned afew "tricks". Probably the most important one is that peoplewant to get their information as quickly as possible. They arenot willing to wade through tomes of information, no matter h...

Marketing  marketing article line characters word number
To Use or Not to Use Spot Colors or Process Colors or Both

It’s no laughing matter when talking about color printing projects… There are things to be considered and topping it all is the cost for a color printing project. Indeed, budget plays an essentila part in deciding what the printing method and the...

Marketing  marketing color colors spot printing process full
Brochure Printing Past And Present

Over the years, businesses have adopted new ways to market their business. As competition gets tough, the more important it is to stay ahead of the game. One of the best ways to promote a business is through print marketing. As tangible items that pe...

Marketing  marketing years ways market brochures business printed materials
The Secret to Writing Memorable Sales Copy

Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you ...

Marketing  marketing specific verbs when
Double the Effectiveness of Your Company Brochure

Double the Effectiveness of Your Company Brochure by: Frauke Nonnenmacher Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read ...

Marketing  marketing clients brochure company services
Two New Advertising Options

Paid-placement search engine listings, like those at Goto.com,are great for effective, targeted and low-cost traffic for yourwebsite. That's why so many people are using them, driving upprices of even obscure terms in bidding. Google's Self...

Marketing  marketing search google jeeves adwords
Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation

Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation by: Richard Cunningham Counter one of the classic negotiating gambits by addressing it directly. You’ve assembled a brilliant sales proposal for a new cl...

Marketing  marketing negotiating dawson tactic when
Winning the Search Engine Wars!

ing the Search Engine Wars! by: Lee Traupel Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that m...

Marketing  marketing search results engine submissions
Driving Qualified Traffic Using Directories

ing Qualified Traffic Using Directories by: Lee Traupel Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts o...

Marketing  marketing directories list listing
Measuring ROI or Is My Brand Working

You are doing yourself a disservice in you measure the impact and effectiveness of marketing and branding only on the bottom line. There are far too many facets of the success equation to reduce the final assessment to that alone. Ultimately the bott...

Marketing  marketing business success awareness brand