6,217 articles related to "marketing"

Creating a Brand that Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...

Marketing  marketing brand business image
The Art of Networking

Before there were computers and the Internet, before televisionand radio, before phones and electricity, business people stillhad to find ways to promote their businesses. The archaicpromotional technique they used is still in practice today. Thetech...

Marketing  marketing people networking business
10 Ways To Maintain Profits In A Slow Economy!

1. Sell more back end products to your existingcustomer base. You already created rapport, trustand proved your credibility to them.2. Make it a practice to up sell to new and existingcustomers. After they decide to buy one product,offer them another...

Marketing  marketing costs product businesses cost spend
REVISITING THE 'BENEFITS' FACTOR

If you are in the business of making sales (as mostonline marketers are, in one form or another) then youknow that it is a basic tenet that you must appeal toone of people's basic NEEDS if they are going topurchase your product or service.So wha...

Marketing  marketing product basic
Confessions Of A Zine-O-Holic

My name is Jo and I'm a zine-o-holic. Ya know, I tell myself, "I can handle this problem. I'll just read one ezine, maybe two and then I'll stop." That might last a day or two. But before you know it, I feel the urge come over me and I...

Marketing  marketing iaposm ezines donapost tell
THE PROBLEM WITH HTML EMAIL NEWSLETTERS

The recent trend towards HTML email really disturbs me.I, for one, do not like HTML email. If I want to see theglitz and color, I will go to your website, but send meplain text in your email. Do I receive HTML emails? Sure.But the delete key is right...

Marketing  marketing email newsletter people download
Internet Business Doomed by Grand Theft

Every ezine I read these days, including all of my own, theeditors are having to waste valuable space reiterating therules or tightening them up because of the variety of abuses thatthey suffer from unscrupulous subscribers. Listen up, becauseeven if...

Marketing  marketing time addresses
The Power of Belief and Expectation

By John BoeWhile you may not always get what you want, you will always get what you expect! Belief is the most powerful state of mind because your belief system defines and shapes who you are and determines your potential. I believe Henry Ford was c...

Marketing  marketing belief businessman insurance agent think
Leverage Avoidance Values for Irresistible Selling

The most gifted influencers know that to be highly persuasivethey must appeal to the values of the person they are speakingto.What are values? Values are filters that everyone uses to helpmake sense of all the information we must process before we ma...

Marketing  marketing values important avoidance
Is Your Offer a Bargain Present the Facts!

Listing specific facts will aid you in backing up your claims. Listing themis not enough; you must also know how to present the facts. You can't justspew them out at your prospect like an erupting volcano. They must flow likea steady slow moving...

Marketing  marketing product price facts present