6,217 articles related to "marketing"

Why Some Web Sites Sell and Others Don't

Why is it that some web sites help sell products andservices while most languish in obscurity and only serveas a drain on finances? Web sites are relatively low incost to build and manage, and have worldwide reach.They can help you grow your business...

Marketing  marketing prospects content sites design
5 Steps to Targeting Your Marketing Message

In order to win at the game of business, a company needs a good plan. This can be done in-house, with a marketing consultant, or with a marketing firm. Here are five steps to developing and implementing a good marketing message:1. Determine your comp...

Marketing  marketing competitors customers short list
Creating a Brand that Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...

Marketing  marketing brand business image
Write News Proposals, Not Press Releases

There are only two times to write a news release.The first is when your story is so big that your only real problem is finding a room large enough to hold all the reporters who want to attend your press conference.The other is when your news is so sm...

Marketing  marketing second restaurant press story news media
The Power Of CGI Forms Part 3

This is the third in a series of "How-to-do-it"articles for the beginner or pro online. It outlinesthe resources for making CGI Forms. In our previous article we discussed the powerof using CGI forms and the importance of themto your site for many of...

Marketing  marketing forms form resources there
Case In Point Getting Your List To Respond

by Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while w...

Marketing  marketing rate subscribers ryan
Increase Traffic by Programming a Contest!

Visitors come to your site and don't buy on their first visit.It often takes 6-7 visits before they buy. So, how do you gettheir business if they don't come back? For that matter, how doyou get them to come back? One answer is to run a cont...

Marketing  marketing contest referrals would
Leverage Avoidance Values for Irresistible Selling

The most gifted influencers know that to be highly persuasivethey must appeal to the values of the person they are speakingto.What are values? Values are filters that everyone uses to helpmake sense of all the information we must process before we ma...

Marketing  marketing values important avoidance
Harnessing the Power of Testimonials

Let's say you want to take your spouse out to a nicerestaurant. You read the 'dining' column of your localnewspaper, and ask family or friends for recommendations.What they're doing is 'endorsing' a restaurant: 'Tha...

Marketing  marketing testimonials sales product itaposs about
How To Use Viral Marketing To Blast and Expand Your Sales!

Viral Marketing is the current buzzword phrase with regard to doing business online.In a study released earlier this month by Forrester Research,http://www.forrester.com/, the conclusion was reached that those of us wanting to engage in online market...

Marketing  marketing viral business online email