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If you understand how positive news stories can contribute to positive business performance, then you should know that the summer period offers you a unique media relations opportunity to increase your coverage and "free ink." Here's what you ne...
Marketing marketing news story summer media storiesA few months ago, I was pulling out of a parking lot when a hugevan caught my eye. It wasn't the vehicle so much as the fact thatthere was a gigantic television screen attached to the back. Iwas so wrapped up in watching the screen that when the...
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