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The Truth About Public Relations by: Robert A. Kelly The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you ne...
Marketing marketing public relations change behaviorsBranding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...
Marketing marketing logo brand branding image aboutSo the goal is to sell more stuff to more people, more often? All you have to do is have all the tools the professionals use and put them at your fingertips.You will need to get the best advice from a wide field of business and marketing experts.Star...
Marketing marketing advertising advice analysisTens of thousands have been killedthousands more are missing and injuredin the largest earthquake to strike the globe since 1964, causing devastating tsunami waves.Unfortunately, when disaster strikes, con artists invariably rear their ugly heads to...
Marketing marketing charity online informationThe concept of linking is that sites with common interestsshould link to drive more traffic to each other's businessesand to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with highpopularity. The...
Marketing marketing linking rankingWhy Should You Write a Newsletter?If you have an online business or a web presence then you should have a newsletter (weekly, biweekly or monthly). There are two major advantages to having a newsletter. First you stay in touch with your clients, pros...
Marketing marketing newsletter prospects buildYou've got just a few seconds to grab your prospects'attention, spark their interest and motivate them to keepreading whether they're looking at your web site, yourletter or your brochure. Headlines are the first thingyour prospects re...
Marketing marketing headline services headlines name theyForums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum's archives can be a great way to get a basic knowledge about a topic, and it ca...
Marketing marketing forums forum spamPut yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:New Slaves in AmericaHP Wheels O...
Marketing marketing headline headlines digital throughThe right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subject