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Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. Whatever your posit...
Marketing marketing mission statement companies business serviceI'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and...
Marketing marketing sales letter formula headline effectiveInterview With Michael Murray:“Autoresponder Basics”By F. Terrence (Terry) MarkleThis interview is with Michael Murray, the author of a top selling ebook titled “Autoresponder Basics.” Michael is also involved with many excellent affiliate pr...
Marketing marketing affiliate list programs product nicheThe first rule of PR Rainmaking is to approach reporters as customers.Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.For this journey, there may b...
Marketing marketing stories editors storyThere used to be a time when a huge mailing list subscriberbase automatically meant huge online profits, simply because"advertising" was the biggest name in the Internet revenuegame.But now the rules have changed, and although onlineadvertising is st...
Marketing marketing list mailing clients business reallyHow can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills and get paid to do it? Many writers, artists, speakers and entrepreneurs have found an answer...
Marketing marketing people teaching adult education market skillsIn the world of public relations, there are two ways to go:targeted or non targeted PR campaigns. A targeted publicrelations campaign focuses on a smaller market, a group ofpotential buyers that might be more likely to buy your product orservice. Non...
Marketing marketing target targeted people companies group marketAutoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to...
Marketing marketing autoresponder address email message autoresponders when1) BACK END CATALOGINGSend your customers a catalog of add-on productsfor the original product they purchased. This could beupgrades, special services, attachments, etc. If theyenjoy your product they will buy the extra add-ons.You could charge other...
Marketing marketing products gift catalog product couldI received an email recently from a fellow who wasextremely excited about the hits he was getting at hisweb site. His claim was that he got over 70,000 hitseach month. "That's nearly 1,000,000 hits per year"he proudly said, after being online on...
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