6,217 articles related to "marketing"

Selling the Dr. Seuss Way

Selling the Dr. Seuss Way by: Kelley Robertson “I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?” I think most people have read this Dr. Seus...

Marketing  marketing prospect decision
Writing Suitable Copy for the Press

Writing Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career...

Marketing  marketing press writing release public relations company like
11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them by: Susan Carter MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product Is your business idea built on market research or a hunch? Entrepreneurs ofte...

Marketing  marketing mistake business market
Chicken Little and the Disintermediation Myth

Chicken Little and the Disintermediation Myth by: Paul Shearstone If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another pote...

Marketing  marketing commerce information
A Magic Number for Writing Sales Letters

gic Number for Writing Sales Letters by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his c...

Marketing  marketing name rule times prospect
5 Steps to Making the Media Your Friend

The reporter is not your enemy, and he can easily be turned into your new best friend, just by following these simple steps.1.Read the publication and know what it covers.Whether you want to get on the front page of the business section in your newsp...

Marketing  marketing reporter story
Increase your website traffic add a weblog!

Increase your website traffic - add a weblog!Using technology to gain and sustain an advantage to your business is crucial in today's highly competitive environment. The Internet is creating a powerful marketing medium, virtually leveling the ad...

Marketing  marketing blog business blogs site
How Can I Market With Articles If I Can't Write

The shrewdest and most effective means of free advertising is through providing interesting and relevant information to your potential customers. You can do this easily by writing and distributing free reprint articles at various web sites around the...

Marketing  marketing article writing write line ghostwriter
Reach vs. Frequency Is it more effective to touch 100 potential customers once or 25 potential customers four times

Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.Reach is the number of p...

Marketing  marketing frequency water seeds promotional mail
Off Line Marketing for On Line results

So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of ...

Marketing  marketing line business published website