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At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.At first, the concept of "newsworthiness" may appear both abstract and ...
Marketing marketing story patterns public news mediaIn the past week, I was amazed at something that happened. 10 different people within an 8 hour period of each other tried to order an ad for the exact same product (actually business opportunity would be a better description). Now at $107 a pop most...
Marketing marketing business marketers internetCANCERCould a strong immune system be the missing link?With billions and billions of dollars going into cancer research, wouldn't you think there should be very promising cancer cures available by now? Well...a good case could be made that the ...
Marketing marketing cancer research immune treatment system thereWhen is Enough marketing Enough? Never! Never! Never! When your competition decrease marketing, thats the signal to increase yours. First; Don't try to re-invent the wheel, watch what yourcompetitors are doing and what they're not doing. Re...
Marketing marketing business neverOver the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the proc...
Marketing marketing brand focus branding brandapossIf you've ever watched your favorite football team in aSuper Bowl game, you can readily relate to themaddening frustration of the below example with,hopefully, some exclusions contained herein...maybe...There your team is...4th quarter, 4th and ...
Marketing marketing business team internet fieldWhat would an influx of a several thousand new ezine subscribersdo to your profit margin over the next two months? If you've gota worthwhile product and a site that sells, you could easilyquadruple your profits!So how do you build your subscribe...
Marketing marketing ezine venture joint editorsOne of the great advantagesof advertising and marketing onthe web is it’s cheaper than traditional print based promotions.No printing or photocopying fees. No postage costs.And with email you can communicateto your prospect almost instantaneously.S...
Marketing marketing email postcardWe've all read dozens of articles on how to write spicier copy, snappier ads and grabbier banners. But it's often the personal touch that seals a big deal - that clincher phone call. Especially these days, when so many of our clients live i...
Marketing marketing voice phone youaposreShort Term vs Long Term Marketing Efforts by: S. Housley Short Term Vs Long Term Marketing In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-ter...
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