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Kick-Starting Body Copy by: Patrick Quinn Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a sta...
Marketing marketing headline benefit promiseHow to Be Appropriately Pushy by: Suzanne Falter-BarnsOne of the things that's often hard to know is how and when to be pushy appropriately. In these hardscrabble times, perfectly polite people don't stand much of a chance of getting w...
Marketing marketing lazaro approachHow to write a press release by: Martin BaileyA well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or...
Marketing marketing release story press alsoPlay it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospect...
Marketing marketing brand message targetCracking The Billable Hours Ceiling by: C.J. Hayden How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap b...
Marketing marketing donapost classes5 Keys To A Successful Ezine by: Al Martinovic There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order. 1- Hosting You need good reliable hosting for your website. You don't w...
Marketing marketing ezine subscribers thereTo Create a Perpetual Traffic Generator by: Michael Southon What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? F...
Marketing marketing article youaposllasy Tips to Improve Your Ezine by: Terri Seymour Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine ma...
Marketing marketing ezine name alwaysDo you understand pay-per-click marketing? According to a recent survey by the European Tour Operator's Association (ETOA) Search Engine Optimisation and Internet Marketing generally was the biggest challenge to its members. For hotels and guest...
Marketing marketing month hotels guestsMost brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.1.A Benefit-Fill...
Marketing marketing brochure headline prospects benefit them