6,217 articles related to "marketing"

Books, Trend-spotting & the Gubernatorial Race

Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be el...

Marketing  marketing book trend campaign
3 Ways to Gain and Keep Customers Using Postcards

3 Ways to Gain and Keep Customers Using Postcards by: Brett Curry In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used pr...

Marketing  marketing customers mail business customer offer
The Importance of a Marketing Plan

The Importance of a Marketing Plan by: Joy Gendusa There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of...

Marketing  marketing people mailing target will
Pay-Per-Click Search Engines: A Really Bad Investment

Pay-Per-Click Search Engines: A Really Bad Investment by: Dean Phillips What was once such a good thing is now a rip-off and a sham! I'm talking about pay-per-click search engines, and how they've become a really bad investment! Ther...

Marketing  marketing fraud search engines clicks
Email vs. The Web

What Works Best for Selling Online? Email or Web Pages?Good question right? I always thought so! That is until I went through my littlelearning curve. I can save you from the same lessons if you have a few moments...You see, I do a ton of classified ...

Marketing  marketing email little both
Think Like a Publicist To Achieve Like a Star

Have you picked out your Oscar's night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination - the very place we are ...

Marketing  marketing publicity media story itaposs
Inside Google AdWords

Inside Google AdWords by: Jennifer Ambrose For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers b...

Marketing  marketing google going
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 by: Karon ThackstonIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and vis...

Marketing  marketing vacation cruise online
5 Magical Steps For Creating A Profitably Potent Affiliate Program!

5 Magical Steps For Creating A Profitably Potent Affiliate Program! by: Grady Smith There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 q...

Marketing  marketing affiliate sales letter affiliates product
The Language of Color

The Language of Color by: Beth Brodovsky In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only he...

Marketing  marketing color colors printing from