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Small business owners often make the mistake of believing that they can get by writing their own copy for their marketing materials. Even big corporations sometimes fall into this trap believing they can be just as effective handling copy development...
Marketing marketing professional copywriterTime was when you could tell the good guys fromthe bad just by taking note of the color of the hat thatthey wore. A white one always meant that they were good and could be trusted to do the right, andhonorable thing.Those who were in black hats were...
Marketing marketing online guys businessBefore I became addicted to the internet, one of myhobbies was mail order.One lesson I learned was that mail order dealers arewilling to share their ideas, if you're willing totake the time to listen.I still remember a letter I received from an ...
Marketing marketing mail letter money story order david personOne of the most effective ways to market your business online is to write articles for publication in ezines. In fact, many successful marketers write articles as the primary means of promoting their businesses online.Beyond submitting your articles ...
Marketing marketing articles ebook business ebooks1.Does one of your employees “do the marketing” in his/her spare time? Yes No2.Have your customers pointed out spelling errors in your materials?Yes No3.Has it been more than 6 months since you read throughyour marketing materials or web site to ...
Marketing marketing nonumber budget someA little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to sprinkle...
Marketing marketing recovery customersFor some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future.Conversely, many brick and mortar businesses hold on to their tradi...
Marketing marketing online business offline promotion itapossEndorsements are one of the most powerful marketing tools that you can use to promote a product or service. An endorsement simply is when a person talks or writes about a particular product or service in a favorable manner and recommends that you buy...
Marketing marketing product endorsement service otherThat's Not Spam, That's My Newsletter!By Jessica AlbonCopyright 2003, The Write ExposureFor those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher's side of the desk, though, and S...
Marketing marketing spam filters email newsletter send willHave you priced big media ads lately? Yikes! A big ad in yourdaily newspaper can run you a couple thousand bucks. Radiocommercials, which used to be cheap, can cost several hundreddollars each. And let's not even talk about the price of TVcommer...
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