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Do you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing...
Marketing marketing reading users read websiteMany businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of...
Marketing marketing keyphrase search insurance phrases eachMost of us have an inherent need to be liked. We wantto be nice guys or gals and it upsets us when we receive angry emails or flames.Well if you're going to do business online you're goingto have to learn to deal with them. No matter how ni...
Marketing marketing receive online businessMarketing research comes in handy at many points during the eBusiness lifecycle: when contemplating a new business venture; introducing a new product; identifying potential customers, etc. In-depth research performed by one of the many market researc...
Marketing marketing online internet studies real sites surveys informationA little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to sprinkle...
Marketing marketing recovery customersConsider these factors:I work at home, full time over the Internet.I have a business that most people just plain do not understand.I work in a field that most people do not even know exists.I stay home all day.I often stay up all night working and sl...
Marketing marketing iaposm wife internetWhile many of us are examining possible businessopportunities, especially on the Internet, we havetraditionally given a wide berth to anything thatlooks like it might be called 'network marketing.'But you may be missing some really valid mo...
Marketing marketing business opportunities networkWe all want to generate traffic and hopefully salesto our on-line business. Probably the best way to do so isby using "Opt-In" Leads. An "Opt-In" lead is where an individual fills out a form on a web site giving theirpersonal information, i.e. name,...
Marketing marketing leads mail donapost leadIn this the last in a 3 part series on ezine publishing weturn to the nitty gritty of finding subscribers and sellingyour valuable ad space.So now you have a terrific looking ezine and interesting contentbut where do you find subscribers? I was hopin...
Marketing marketing ezine youaposll subscribersRemember, when you write your sales copy, that you are not a lecturer andyour potential customer is not the audience.The three required building blocks of great sales copy are Introducing theproduct, Arguing why it is the best value or quality, and P...
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