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Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to mo...
Marketing marketing chess business messageSo... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but increase Brand Love by branding better.Branding your business better ...
Marketing marketing love brand goodWhat is the best way to market your company? How can you generate more sales? Use theseideas to develop your company's most effective sales tool, your web site.Company Information: Provide information about your company and products- List your p...
Marketing marketing company sales services products online provideThere is a major difference between making news and “making the news.” It is the difference between a shotgun and a slingshot.Amateurs can “make the news.” They can entice a morning TV crew to take video of a charity event. Or land a mention ...
Marketing marketing news making product makeSmall businesses can make sales soar this Valentine’s Day just by exhibiting some of Cupid’s matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they’ve...
Marketing marketing valentines customers love giftMost of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember w...
Marketing marketing service mouth wordThe internet has completely changed the business world.It has changed the whole concept of how to be successfulin a home business. It has also provided the opportunityfor many to give up the 9 to 5 world and seek their dreamon the internet. Some have...
Marketing marketing work internet business time somethingWe’ve all seen them.They come in various sizes, and though they look innocent enough, they’re really a mysterious black hole leading to something even more puzzling.A newsletter!Hard to believe, but it’s true. A newsletter signup box can be tha...
Marketing marketing newsletter pageMark sits at his desk with his eyes closed, pen in hand,apparently deep in thought. Or is he dozing? Actually, he'sabout to take a crucial first step in winning a new account.Holly is on her way to see a potential client when a flashof insight r...
Marketing marketing intuition sales willWhen it comes to designing a direct sales piece, whether it be abrochure or a sales letter, the little things really do count.Focus as much on presentation as you do on the message.Keep these 10 essential tips in mind when designing your directsales ...
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