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In the past, we will spend our budget to advertise through banner ads, direct emails, and affiliate programs. However, the response rate is extremely low in response rates or click-thru rates (CTRs). Sometimes, we will even get as low as 0.03 to 0.05...
Marketing marketing online emails adsenger someFern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business by: Fern Reiss Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I’ve been quo...
Marketing marketing expertizing national business pressThe Working Case Study by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine art...
Marketing marketing customer project case mostA Lesson From “The Apprentice” That Can Make You A Master by: Karon Thackston I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere to see what was going...
Marketing marketing client team nick theyBeetle Bailey and Presentation Skills by: Larry Tracy In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's pr...
Marketing marketing audience presentation pointMake front page news by NOT inviting the media by: David Leonhardt Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single new...
Marketing marketing media newspaper story doorPower of Word of Mouth by: Janice D. Byer, MVA Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck H...
Marketing marketing mouth word service aboutBuilding a Network Marketing business is like planting agarden. You till the soil, fertilise it, keep the weedsout and make sure it is protected from bad weather. Butsome seeds will grow while others will wither. The strongseeds will grow regardless ...
Marketing marketing goals business seeds growSmall businesses can make sales soar this Valentine’s Day just by exhibiting some of Cupid’s matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they’ve...
Marketing marketing valentines customers love giftToday I am going show you exactly why some your customersmay not be buying from you, and what you can do to gain their business.What State are Your Customers in?Arizona? New York? Motivated? Drowning in Debt? Ready toMake a Change? Ready to Start The...
Marketing marketing right ready product