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Direct Mail Marketing Now As Easy As Email by: Michael Lemm Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke ...
Marketing marketing document business priceYour News Release For Maximum Publicity by: David Leonhardt "Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on h...
Marketing marketing news release time media thereCorporate gifting is a big headache for most business owners; how much to spend, who to spend the money on, where to get the gifts, what to get and how to gauge the effect of that giving in terms of benefits for the company are all important questio...
Marketing marketing gift gifts giving gifting giveRecently in my local daily newspaper here in Phoenix, The Arizona Republic, there was an ad for an advertiser that I had never seen before. Well, either it was the newspaper account executive or the business owner, or maybe even both, who thought it ...
Marketing marketing business gimmick promotion companyJason Zweig wrote a great little article in Money Magazine called "R+U Lucky? Some Guys Do Have All The Luck. Here's How to Join Them"(Money, August 2003 pp85).In it he describes the patterns that "lucky" people follow and how to increase your o...
Marketing marketing people business right luckThe Top Ten Mistakes in Preparing Sales Letters1. Poor Headline. Or what's even worse, no headline.The most important part of sales letters is the headline. Unless the headline immediately attracts attention and generates interest, your prospect...
Marketing marketing letter sales headline whenIn the past few years, the look of marketing has changed -for the better I believe. Money businesses spend on PublicRelations (PR) has increased and has become a marketingpriority. Even on the Internet, people want to connect withyou – to see your ...
Marketing marketing congratulations business cards sendSo how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start ...
Marketing marketing articles start article theySmall businesses don't have the same luxury of 'brand-namerecognition' that the big companies have. Thus, we have to work that much harder to earn our visitor's trust. One wayto build this all-important credibility is to get and u...
Marketing marketing testimonials product customers testimonial serviceYou may have heard that it can be difficult to find available names. That was true a few years ago, when domain names were limited to only 22 characters, but since late 1999 the limit was raised to 63. So fear not, all the good domain names are not t...
Marketing marketing domain name names when