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1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed inf...
Marketing marketing prospect headline coupon advertorialCustomer Retention with a Personal Touch by: Tony Valle Personal contact with customers is a crucial element in the success of any new business – and it’s one of the most common casualties of growth. As a company grows, the president tends t...
Marketing marketing customers customer contactDirect Mail Advertising: A Key Ingredient For Successful Business Growth by: Keturah Whitaker Direct Mail Advertising: A Key Ingredient For Successful Business Growth By Keturah Whitaker In today’s highly competitive economy, it is essential t...
Marketing marketing business mail direct customers special mailingArguments aren't always bad things. SometimesThey're used to convince someone of an important point they may not yet realize. You've probably used arguments in this way most of your life in fact!Maybe you wanted to go somewhere and had...
Marketing marketing convince itaposs personThere is no one secret formula for success on the internet.I have seen thousands of claims to the contrary, but noneof them have panned out yet.However, there are some basics that anyone who is seriousabout doing business on the internet should keep...
Marketing marketing internet develop doingAre you tired of so and so? Do you continually waste time and money trying to so and so? Then try our amazing so and so! Weguarantee so and so or your money back. Plus if you purchase so and so now we will offer you so and so FREE! “I was continuou...
Marketing marketing style readers1. Use plenty of examples in your ad copy. This willallow your whole target audience to understand yourpitch completely.2. Gain extra credibility by using terms your readersmay not understand, but can follow by explaining themin simple terms. This wi...
Marketing marketing product readers startLike it or not…You’re in SALES! by: Paul Shearstone Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere ...
Marketing marketing sales making selling sale peopleImproving Your Inter-Company Communications At No Cost by: Martin BaileyIt's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same directi...
Marketing marketing staff detailThe Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility by: Bea Fields In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual a...
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