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One of the best ways to measure the success of a business is to see if it can weather the worldwide economic depression. In most instances, maintaining customer loyalty is essential to remain focus on surviving the downturn. Customers, after all, are...
Marketing marketing business customer compelling investments leastI have been doing catalog printing for years now, and for you new ones out there, I have a few confessions that you may want to hear about. It is not actually complicated or hard to print catalogs so you do not have to be afraid. Especially in this...
Marketing marketing catalog printing years confessions catalogs mindIt is no secret that email publishing is becoming more and more difficult every day. With all of the new SPAM legislation, filtering systems, and mailbox competition, an ezine publisher has less than a 50% chance of getting their information to the d...
Marketing marketing publishing channel advertisements syndicatedThree Big Ol' Tips for Better Sales Letters by: Matthew Cobb Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wa...
Marketing marketing olapos price sales tips reason letter readersIf you have resisted picking a niche because you thoughtit would limit your options, I have good news. Choosing a niche can give you more flexibility than you thought possible,and more options for new business than you can imagine!Here's how - y...
Marketing marketing niche core deliverable itaposs messageHow Santa Claus Can Help your Small BusinessSt. Nick Offers Annual Opportunity to Build AwarenessSanta Claus is coming to town, and small business owners everywhere should make sure they are out to greet him when he arrives. No, I’m not suggesting ...
Marketing marketing business santa small parade town claus communityI once worked for Fuller Brush. It was a hundred years ago during my first marriage (the seventies). I had just been fired from a job and apparently was pretty desparate for a new job. I answered some stupid ad that said something like, "Be your own ...
Marketing marketing carpet door sweeper crumbs didnapost womanNiche marketing offers some tremendous benefits but they are useless unless you take advantage of them. Niche markets by definition are smaller and offer less competition as well allowing you to more easily become a 'factor' within the mark...
Marketing marketing markets offer niche effectivenessBrochure printing is not always among the most budget friendly of print promotions. However, with some expert tips and tricks, it is quite possible to get some affordable brochure printing for your own projects. For your reference, I am going to give...
Marketing marketing printing brochure tricks budgetThrough the use of interactive digital signage software, you can add an innovative communication tool that allows you to promote your company to customers in a unique way. Not only are these digital signs helpful and informative, but with the additio...
Marketing marketing digital signage interactive customers sign