6,217 articles related to "marketing"

Great Brands Depend on Attention to the Brand Architecture

Great Brands Depend on Attention to the Brand Architecture by: Richard Cunningham Do you have the architecture in place to make sure each and every brand contact sends the right message? Thinking in terms of architecture, a building that looks g...

Marketing  marketing brand architecture miller brands attention great
What a Ghostwriter Can Do for You

What a Ghostwriter Can Do for You. Trust and credibility are vital in creating consumer confidence. Promotional books and articles with your byline are the best kind of confidence-building free publicity, producing results rivaling those of standard ...

Marketing  marketing ghostwriters ideas business ghostwriter
Title: Customer Relationship Auditing: Customers are People Too!

WE ARE ALL HUMAN BEINGS, SO WHY DO COMPANIES TREAT US AS UNNECESSARY EVILS, LIKE WAYWARD DEBTORS? DON'T THEY CARE ABOUT THE MONEY WE GIVE THEM? Customers are people too. The other day I was booking a flight with a travel agent when she took a ...

Marketing  marketing service companies efficiently effectiveness efficiency built
Three Big Ol' Tips for Better Sales Letters

Three Big Ol' Tips for Better Sales Letters by: Matthew Cobb Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wa...

Marketing  marketing olapos price sales tips reason letter readers
Generating Website Traffic with Sub-domains

Generating Website Traffic with Sub-domains by: Sarah Coles Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally...

Marketing  marketing main websites domains engines portal
DoubleClick's Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through r...

Marketing  marketing rates email open categories year decline
Brand Kids

Branding is all about creating icons. And icons are all about public familiarity. When an image becomes legible, part of the community's and the individual's visual literacy, it can communicate complex values in a radically abbreviated fash...

Marketing  marketing icons younger commercial audience
Entrepreneurial Qualities As Potential Liabilities In Managing

Some of the very qualities it takes to start a new business can actually cause problems in the operation once it is underway. The behavior patterns of the entrepreneur often include independence, stubbornness (sometimes to the point of bullheadedness...

Marketing  marketing entrepreneur business extraordinary pressures days show
Internet Marketing StrategyThe Advertising Co-op

The advertising co-op is an Internet marketingstrategy that should bring sustained financialsuccess.Benefits from a well run advertising co-op include:(1)Responsive highly targeted advertising(2)Low costHow An Advertising Co-op WorksMembers of the s...

Marketing  marketing advertising ezine members program targeted will
Learn The Five Key Steps To Getting Free Publicity

Learn The Five Key Steps To Getting Free Publicity by: Dianne Beiermann For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to...

Marketing  marketing products press editors release magazines publicity