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What's Missing From Your Marketing? by: Charlie Cook Holly called from Anchorage, Alaska looking for ideas on ways to increase advertising s.ales. She provides live traffic reports from her plane to six radio stations and wanted help sellin...
Marketing marketing prospects themMarketing or Selling Which Is More Important? by: C.J. Hayden A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising le...
Marketing marketing leads peopleQuestion: Does your advertising pull the way you want it to? Or does it fall short...way, way short?As people get more accustomed toonline advertising, they are becomingmore vocal as to why one ad appeals,while others are earning the cold shoulder.Ac...
Marketing marketing benefits peopleWhat kind of a marketer are you? There are many ways to advertise. Some we are very familiar with, such as hype. There is a LOT of hype on the Internet. And I'm not going to tell you that hype doesn't sell, because it does. You see it on TV...
Marketing marketing hype customersThe Ultimate PR Edge: Getting Reporters To Open Your E-Mails by: Bill StollerYou know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporter...
Marketing marketing mail subject line spam include3 Fastest Ways To Get Traffic To Any Website by: Jim EdwardsAfter all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to s...
Marketing marketing traffic visitors themDirect Mail Marketing Now As Easy As Email by: Michael Lemm Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke ...
Marketing marketing document business priceThe Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility by: Bea Fields In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual a...
Marketing marketing company sendFollow this step-by-step process to write and expose your news. FORMATCall it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Add, 'For immediate use'. Thi...
Marketing marketing read news themAs long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth. That is the litmus test of keeping y...
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