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I've just discovered something amazing. The Roundup, my bi-weeklyezine, has a love life! As a matter of fact, it appears to be doing muchbetter than I am in that respect. You see, The Roundup regularly receivesemail messages sent to its subscrip...
Marketing marketing roundup email autoresponder justPay-Per-Click Fraud ExposedPart II by: Dean Phillips According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay...
Marketing marketing advertisers clicks fraudulent moneyGrowing Your Brand Assets by: Claire Cunningham Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issue...
Marketing marketing brand people companyaposs personality management image wantLeverage the Power of Publicity for Your Small Business by: Isabel Isidro Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. You may have ...
Marketing marketing story business journalists themNewsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.1. The snooze-letter a newsletter so boring it puts readers to sleep.Cure: Find out what your readers...
Marketing marketing newsletter newsletters poor hireFacts tell, stories sell. People can see themselves in stories. How do you tell a story that ensure's your message get's heard? Keep current events in mind. Think of a triangle. On the left, imagine the story you want to tell. On the right,...
Marketing marketing story events heardFar too often, the CEO calls in the PR team and says, “Get us some news media coverage.” All too seldom does the CEO stop to think, “What do we have to offer that the news media would want to cover?”The PR Rainmaker knows: Before you can attr...
Marketing marketing journalist interested beforeStop Paying Full Price for PostageCopyright 2003, The Write ExposureIf you’re mailing out your monthly newsletter, you’d likely like to save money on your postage costs. You may think there’s no way around the first class price tag. However, we...
Marketing marketing office newsletter post readers email insertHow to Get Started Blogging in 5 Minutes or Less by: Linda Bruton I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical. I thought I'd have to install scripts and tear my hair out gett...
Marketing marketing wordpress blog install blogger evenPR Trump Style by: Susan Harrow If anyone knows how to toot his own horn it's Donald Trump. How does he get away with it? How can you follow in the footsteps of his success? 1. Balance Your Bragging with Boyishness. Sure, Trump is a loud ...
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