1,468 articles on "custom"

Marketing Your Shows the 4 C's Way

Marketing Your Shows the 4 C's Way by: Susan Freidmann Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently. And they have no...

Marketing  marketing show customers make
Making A Small Store Go

I just got a note from a 19 year-old business student who isdetermined to start her own business. "It's a trendy clothingshop. I have the location, the start-up money, a lawyer, and anaccountant" she wrote enthusiastically. "My parents think I&a...

Business And Finance  business finance customers marketing gift
Target Online Prospects with 'Laser Beam' Precision

There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision. Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constitut...

Web Development  development keywords keyword customers search sales internet
Creative Business should Stop Charging By the Hour and Make More Money

Creative Business should Stop Charging By the Hour and Make More Money by: Kirstin Carey One of the biggest challenges with a creative business is getting paid what you are worth. The root of the problem isn't that the client doesn't h...

Business And Finance  business finance client value customer
4 Dynamic Marketing Tactics

4 Dynamic Marketing Tactics by: Bob Leduc Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. 1. Focus on Your Best Prospects Imagine how pro...

Marketing  marketing customers sales offer
Going the Extra Mile and Getting Referrals

Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the extra mile when providing service. It is only natural for satisfied customers to refer their...

Business And Finance  business finance service customers gift
CRM = Customer's don't Really Matter

CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life. But as with all good technology, it hasn't actually brought th...

Marketing  marketing customer tell
Responding to Complaints

It's possible that, in the course of your business dealings, you may (just may) have todeal with a complaint from a customer or client.... There are two ways you can go about this:You can stand up for your rights (and lose the customer and any p...

Writing  writing customer itaposs like
Service With a Smile

Successful salespeople have the ability to turn the customers they serve into advocates. They don’t directly ask for assistance, they do it by “going the extra mile” when providing service. It is only natural for satisfied customers to refer th...

Marketing  marketing service customers mark
I Have A Web Store…… So What

Just because you put up a web store doesn't mean people will come, take a look and then give you their hard earned dollars. The most successful e-commerce sites have systems in place that entice people to come and buy-again and again. How do the...

Web Development  development store sales people customers