1,367 articles on "customer"

ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS

Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?1. BE UNIQUEThe best way to beat your competition is to promote a distinct advantage y...

Marketing  marketing offer customers manyout service product
How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through yo...

Marketing  marketing customers mail customer could
Direct Marketing Overlooked, Underappreciated and Unstoppable

As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, mar...

Marketing  marketing direct email customers business
Customer Service and Call Center Outsourcing, What's The Buzz?

Customer Service and Call Center Outsourcing, What's The Buzz? by: Erwin Steneker The buzz is all about customer service and call center outsourcing, also known as BPO (Business Process Outsourcing). According to Gartner, the outsourcing ma...

Business And Finance  business finance outsourcing service customer
The Working Case Study

The Working Case Study  by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine art...

Marketing  marketing customer project case most
Pricing Your Shipping

"Pricing Your Shipping"When you're selling on the Internet, shipping costs can create problems. You're charging your customer UP FRONT for the cost of shipping their product. That is really the best way to do it, for one very good reason: C...

Business And Finance  business finance shipping ship product customer
How to use Testimonials as an additional Marketing Tool

How to use Testimonials as an additional Marketing Tool by: Abe Cherian It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the opposite doesn...

Marketing  marketing testimonials testimonial customers print them
Using Employee Engagement Surveys to Boost Customer Satisfaction and Loyalty

If you need to increase your company's competitiveness and profit, where should you start? Should you focus on your employees first, or should you start by focusing on your customers first? In reality, you need to do both. It is almost always b...

Business And Finance  business finance employees customers employee customer surveys
Why I Don't Care About the Long or Short Copy Debate

Last week in our training course "Writing for the Web", I was asked about those long sales-y pages that you see for certain products online - you know the ones I'm talking about. The ones that go on and on and on for 5 or 6 presses of the page d...

Writing  writing short customer
Alarm Companies That Have Great Customer Service

Having an alarm system for your home makes a lot of sense these days because it is one of the best ways you can use to protect your family. When you are trying to choose the right system it is important to look at more than the price of it. You also ...

Family  family customer service company alarm companies security