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Politicians Are Like Car Sales People... by: Jane Mark and Phil Basten Well, another election has come and gone in the US and no matter which way you voted there are some important marketing lessons to learn. First, you need to put aside the ca...
Marketing marketing business customersMarket, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an ongoing process. Let's repeat that...M...
Business And Finance business finance market customers them4C THE FUTUREForesee the future, that’s what your customers expect, that’s what you need to deliver. In an ever increasing global marketplace, the degree to which companies can deliver ongoing value to their customers’ evolving needs, determine...
Marketing marketing customer customers people theyQ: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot. If the customer is always right, at what point d...
Auto And Trucks auto trucks customer business right customersWe all heard about the millionaires churned out by online stores. We all learned about the neighborhood teenager who raked in big bucks by just sitting in front of the computer. The fact is, the Internet is the new trading melting pot of the world. ...
Online Business online business internet customers willI once set up a Web page for an IT company where project managers posted updates on key projects, with that information visible to customers. The purpose was to make the company more transparent, with information readily available to the clients. Wh...
Writing writing customers time willYour Dolphin E-mail Caught In Spam Tuna Net? by: Erwin StenekerLet me ask a couple of questions: If (potential) customers sends an e-mail to your company, do they want to receive an answer? If you, in return, e-mail your customer, do you expect ...
Business And Finance business finance mail customer customersHow We Created a Thriving Online Business by: Scott Rauvers Six months ago, as our first job experience after graduating from college, my best friend and I started an online music store. That made us immediately stand out from the crowd. We have...
Online Business online business customers musicCustomer Loyalty, we all want it. Don’t we?Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fastest way to get it. Some say that customers have changed an...
Business And Finance business finance customers customerOne of the most important facets of good copywriting isknowing the market you’re writing for. You must know whatthis market is looking for and what problems it needs tosolve. Once you know the answers to those two questions youcan write effective p...
Writing writing market customers