169 articles on "headline"

How To Screen Your Visitors When Using Pay Per Click Advertising

How To Screen Your Visitors When Using Pay Per Click Advertising by: Rich Hamilton, Jr If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In t...

Site Promotion  site promotion description headline screen
Want More Sales Write A Barry Bonds Sales Letter

I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and...

Marketing  marketing sales letter formula headline effective
Stop Your Readers In Their Tracks!

Stop Your Readers In Their Tracks!Copyright 2003 Livvie MatthewsStudies have shown that while 75% of the people readheadlines, only 25 % keep reading "the rest of the story".Breaking it down even further, you have about 4 secondsto convince that read...

Writing  writing read reader headlines headline
The Strange Avalanche Iceman Headline Techniqu

Curiosity. Intrigue. Mystery. All strong components that grabreaders of your headlines by the ear a quite literally drag theminto the rest of your copy.Of course, if you’ve spent anytime studying headline creation,you know that the headline can mak...

Writing  writing headline technique business read readers
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write

Most professional copywriters would say that headlines accountfor 80% percent of more of the effectiveness of an ad or salesletter.After all, it's the headline that gets your reader to stop andread further into your sales copy. If the headline f...

Writing  writing headlines headline publications some
Ways To Improve Your Ad Copy

1. You could decrease or increase the length ofyour ad copy. There is no rule on how long yourad copy should be unless space is a consideration.The ad should be long enough to sell your product.2. You could add some sub headlines on your adcopy. Sub...

Writing  writing read product headlines
Tantalizing Headlines Do's and Don'ts

Put yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:New Slaves in AmericaHP Wheels O...

Marketing  marketing headline headlines digital through
Create your headline to DRAW the OPTIMUM results.

We all know that your ad headline's main purpose is to GET ATTENTION. The question then is WHY?Why are you trying to get my attention?Is it because you want me to buy something from you oryou just want to get my email address, telephone numberor...

Marketing  marketing headlines write sales know
10 Classic E-zine Advertising Tips

10 Classic E-zine Advertising Tips by: Ken Hill 1. Target your advertising. The more targeted the e-zine is for your offer, the greater your response will be for your proven ad. 2. Track your ads. Don't leave your ad campaigns to guesswo...

Marketing  marketing headline donapost youaposll zine site
Four Steps to Writing a Newsworthy Press Release

When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. H...

Marketing  marketing release press company headline business editors