169 articles on "headline"

How to make your web copy better.

One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.What you have to understand is th...

Writing  writing people keywords reader read headlines
Overture ad campaign

This article reviews the essentials of conducting a great Overture ad campaign: the many advantages of good advertising where to advertise on a small budget the basic composition of an ad how to make your ads stand out how to write an ad the purpose ...

Marketing  marketing product headline reader make
Ego-less Selling The Greatest Advertising Secret Ever Revealed!

Recently I sat on a plane from Phoenix to Austin. I decided tokill some of the two hour flight by flipping through the onlinemagazines and catalog. You've seen them. They are always stuffedin the pocket right before your knees. But what you may ...

Marketing  marketing headline read full
Be Your Own Good News Author

Author: Lee WiseCopyright date: 2003Word count: 735 w/bioCharacters/line: 60BE YOUR OWN GOOD NEWS AUTHORCreating Good News Headlines In An Often Not-So-Good World© Lee Wise 2003 All rights reserved"READ ALL ABOUT IT!"In the world of literature h...

Self Improvement And Motivation  self improvement motivation headline headlines attention news
Press Release, An Alternative For Paid Advertisement. Step 1

s Release, An Alternative For Paid Advertisement. Step 1 by: Emma okafor What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, o...

Marketing  marketing story release headline press about
How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same". That old saying couldn't be more true, especially when it comes to writing ads and sales letters. The same things that worked fifty years ago, continue to work today. Yes, times and technol...

Computers And Internet  computers internet effective sales letter headline they
A Simple 7-Step Formula For Testing Your Headlines

Do you want to know a secret ? Successful entrepreneurs are notso successful because they know everything better than you. Theyare successful because they TEST every advertising campaign firstbefore they are spending "big" money on effective forms of...

Marketing  marketing ezine headlines successful
Is Your Success Predetermined?

Is Your Success Predetermined? by: Dan Milam Your on-line success is based on your efforts and yours alone. Sure there are many tools that help you, but it is still you. If you are going to succeed, it will take all the time you can put forth. A...

Online Business  online business headline headlines important
Breathe new life into your half-dead website by using words that sell

This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain......Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zer...

Writing  writing headlines font read
How To Test Your Headlines Without Spending A Fortune In Advertising Fees

So, you've spent all this time on creating your product and you've read all the advice from every marketing expert on the internet. You've discovered one common ground among them all. And they all do agree on this one thing.Testing th...

Writing  writing headlines group marketing